Our Story

From protecting families to empowering professionals

What started as a mission to help families plan their estates has grown into the industry's go-to support hub for estate planners, solicitors, and will writers across the UK.

Alex Stansbury, Founder of Project Will

How it started

I started in estate planning in 2009, working for a traditional firm. The work was rewarding — helping families protect what mattered most — but the industry frustrated me.

Everything was paper-based. Processes that should take minutes took days. Software was clunky or non-existent. And most firms were so stuck in their ways, they couldn't see how much better things could be.

I knew there was a better way. So I went out on my own, built the systems I wished existed, and started helping families directly. Word spread. Other estate planners started asking how I was doing things differently.

That's when I realised the biggest impact I could have wasn't just helping families one at a time — it was helping the professionals who serve thousands of them. That's what Project Will became.

— Alex Stansbury, Founder

The evolution

After years of helping families directly, we realised we could make an even bigger impact by supporting the professionals who help them.

2009 - 2015

Started helping families directly with wills, LPAs, and trusts. Built our reputation for plain-English advice and honest pricing.

2016 - 2020

Built Willo — our estate planning software — to solve the problems we faced ourselves. Other professionals started asking to use it.

2021 - Present

Pivoted to B2B. Now we help estate planners, solicitors, and will writers run better businesses with software, services, and support.

15+
Years in estate planning
200+
Professionals we support
Sheffield
Where we're based
UK-wide
Where we work

What we believe

Your success is our success

We only do well when you do well. That's why everything we build is designed to help you serve more clients, work more efficiently, and grow your business.

Technology should simplify, not complicate

Too much legal tech is over-engineered and confusing. We build tools that feel intuitive from day one — no steep learning curves, no bloated features you'll never use.

Honesty builds trust

If we're not the right fit, we'll say so. If there's a better solution out there, we'll tell you. We'd rather build a long-term relationship than chase a quick sale.

This industry matters

Estate planning isn't glamorous, but it changes lives. Every professional we support helps more families avoid the pain that started this whole journey.

The Project Will ecosystem

Over the years, we've built several platforms to support the estate planning industry

Project Will

The hub for estate planning professionals. Software, services, training, and community — everything you need to grow your business.

You're here

Willo Legal

Our estate planning software platform. Draft wills, LPAs, and trusts with intelligent automation and built-in compliance.

Visit Willo Legal

Become An Estate Planner

Training courses for people wanting to enter the estate planning industry. From complete beginners to career changers.

Explore Training

Let's have a conversation

Whether you're curious about our software, need support services, or just want some advice about growing your estate planning business — we're here to help.

0333 049 5033 Send a Message

Monday to Friday, 9am – 6pm