Every Will client is a Life Pack prospect. Here's how to position it, pitch it, and profit from it.
In estate planning, the number of clients you see is only half the equation. The other half is how much each client is worth. If you're writing a single Will and nothing else, you're leaving money on the table — and missing an opportunity to serve your client properly.
Unlike other add-on services that require additional qualifications or complex conversations, a Life Pack is:
The best time to mention a Life Pack is during the Will instruction meeting, after you've discussed assets and beneficiaries. At that point, the client is already thinking about their estate, and the conversation flows naturally:
"Now that we've recorded your wishes in the Will, there's something else your executor will need — a practical document that lists all your accounts, contacts, and preferences. It's called a Life Pack, and it makes their job dramatically easier."
That's it. No hard sell. Just a clear explanation of what it is and why it matters.
Let's say you see 10 clients a month. If just 5 of them add a Life Pack, that's 5 additional sales per month — 60 per year. Each one earns you commission with essentially no additional work beyond the conversation.
Scale that up, and Life Pack becomes a meaningful part of your annual revenue.
It's straightforward to get started. Contact us, we'll set you up as a partner, and you can begin offering Life Packs to your very next client.
Offer Life Packs to your clients and earn commission on every sale.
Get in touch to learn about our partner programme and start earning commission.
Call 0333 049 5033